Marketing & Communications Lead

• B.Sc Degree in Marketing / Communications / Public Relations or related field.
• Minimum of 3 - 5 years of experience in Marketing / Communications / Public Relations or related field.
• Proven experience in marketing and communications, preferably in the non-profit or social impact sector.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and website analytics.
• Proficiency in Google workspace programs, including google doc, google sheet, and google slides.

Must Have Skills:

• Strongwriting and storytelling skills, with the ability to craft compelling narratives and messaging.
• Excellent interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders.
• Strategic thinking and problem-solving abilities, with a focus on results-driven outcomes.
• Creativity and innovation in developing marketing strategies and campaigns.
• Communication-outstanding written and verbal communication skills.
• Good experience with Customer Relationship Systems and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns.
• Continuously seeks to learn, share knowledge and innovate.
• Detail- oriented
• Attention to detail and accuracy

• B.Sc Degree in Marketing / Communications / Public Relations or related field.
• Minimum of 3 - 5 years of experience in Marketing / Communications / Public Relations or related field.
• Proven experience in marketing and communications, preferably in the non-profit or social impact sector.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and website analytics.
• Proficiency in Google workspace programs, including google doc, google sheet, and google slides.

Must Have Skills:

• Strongwriting and storytelling skills, with the ability to craft compelling narratives and messaging.
• Excellent interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders.
• Strategic thinking and problem-solving abilities, with a focus on results-driven outcomes.
• Creativity and innovation in developing marketing strategies and campaigns.
• Communication-outstanding written and verbal communication skills.
• Good experience with Customer Relationship Systems and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns.
• Continuously seeks to learn, share knowledge and innovate.
• Detail- oriented
• Attention to detail and accuracy

Strategic Planning:

• Develop and implement comprehensive marketing and communications plans aligned with organizational goals and objectives.
• Identify target audience segments and develop strategies to effectively reach and engage them through various channels.

Content Development:

• Create compelling and persuasive content for marketing materials, including website copy, social media posts, email newsletters, press releases, and promotional materials.
• Collaborate with program teams to highlight success stories, testimonials, and impact stories that showcase the effectiveness of our programs.

Digital Marketing:

• Manage and oversee digital marketing campaigns across multiple platforms, including social media, email marketing, search engine optimization (SEO), and online advertising.
• Monitor and analyse key performance indicators (KPIs) to track the effectiveness of digital marketing efforts and optimize strategies for maximum impact.

Media Relations:

• Cultivate relationships with media outlets, journalists, and influencers to generate positive media coverage and increase visibility for our organization and programs.
• Prepare and distribute press releases, media pitches, and media kits to secure media placements and coverage.

Brand Management:

• Ensure brand consistency and integrity across all communication channels and materials, including logos, colours, messaging, and visual identity.
• Develop and enforce brand guidelines to maintain a cohesive and recognizable brand presence.

Others:

• Develop and manage the department’s budget and cash advances, monitoring expenditure and work within communications budget for other departments, to meet agreed upon communication objectives.
• Oversee and coordinate engagement, outreach and communications activities to develop brand awareness consistent with the company’s goals and objectives.