Content And Digital Marketing Specialist

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Social Media Manager or Content Creator. - Strong portfolio showcasing your content creation skills and social media management.
• Excellent understanding of social media platforms, algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Exceptional writing, editing, and communication skills.
• Creative mindset with a strong eye for visual design and storytelling.
• Ability to work independently and as part of a team, managing multiple projects and deadlines.
• Basic knowledge of SEO and web traffic metrics.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software is a plus.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Social Media Manager or Content Creator. - Strong portfolio showcasing your content creation skills and social media management.
• Excellent understanding of social media platforms, algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Exceptional writing, editing, and communication skills.
• Creative mindset with a strong eye for visual design and storytelling.
• Ability to work independently and as part of a team, managing multiple projects and deadlines.
• Basic knowledge of SEO and web traffic metrics.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software is a plus.

Social Media Management:

• Develop and implement a comprehensive social media strategy to increase our online presence and improve marketing and sales efforts.
• Manage and oversee social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Monitor and analyze social media performance using analytics tools, providing reports and insights to optimize strategies.
• Respond to comments, messages, and customer inquiries in a timely and professional manner.

Content Creation:

• Create high-quality, engaging, and original content, including text, images, videos, and other multimedia formats, tailored to each social media platform.
• Collaborate with the marketing team to develop content themes, campaigns, and calendar schedules. - Ensure all content aligns with brand guidelines, voice, and messaging.
• Stay up-to-date with industry trends, best practices, and emerging platforms to bring fresh and innovative ideas. 3. Campaign Management:
• Plan and execute social media advertising campaigns to promote products, services, or events.
• Track and measure the success of social media campaigns, adjusting strategies based on performance metrics.

Community Engagement:

• Build and nurture a community around the brand, fostering strong relationships with followers and influencers.
• Organize and participate in events to build brand awareness and engagement.

Collaboration:

• Work closely with the marketing, design, and sales teams to ensure cohesive messaging and branding across all channels.
• Coordinate with external partners, influencers, and agencies when necessary.